37route
Our 5-Year Strategic Roadmap
Our Vision
To build the future of logistics by creating a zero-legacy, AI-native freight brokerage that delivers unparalleled speed, communication, and market intelligence.
Year 1: Foundation & Core Intelligence
- Platform Launch: Deploy core AI platform for automated load matching, carrier vetting, and booking.
- AI Communications MVP: Launch AI-driven notifications (SMS, email, portal) for real-time shipment updates, reducing check calls.
- Market Seeding: Onboard initial shippers and carriers to refine UX and establish “white glove” service standards.
- Lean Operations: Implement a fully decentralized, remote model for zero legacy costs and maximum agility.
Year 2: Growth & Predictive Insights
- AI Market Insights Engine: Deploy AI to identify inefficient lanes and high-margin markets to guide targeted growth.
- Enhanced Communications: Upgrade notifications with predictive ETAs, proactive delay alerts, and automated appointment scheduling.
- Dynamic Quoting V1: Introduce an instant, data-driven quoting system for clients.
- Scale Operations: Methodically expand client and carrier networks based on AI-driven market intelligence.
Year 3: Financial Optimization & Superior Service
- Advanced Rate Management: Integrate financial tools to manage rate volatility, forecast fluctuations, and offer innovative financial products.
- Full “White Glove” Automation: Evolve the communication system to handle complex interactions and provide AI-generated performance reports.
- Operational Excellence: Achieve >80% automation of routine tasks, freeing up human experts for high-value client relationships.
Year 4: Market Penetration & Ecosystem Expansion
- Aggressive Market Share Capture: Leverage AI insights to become a dominant player in targeted niches and corridors.
- Carrier Tools & Integration: Launch AI tools for carrier partners to optimize their operations and build loyalty.
- API & Platform Integrations: Offer seamless API integration with client and carrier TMS, ERP, and supply chain software.
Year 5: Industry Leadership & Future of Logistics
- Solidify Market Leadership: Be recognized as the industry leader, setting the standard for efficiency, transparency, and service.
- Future-Proofing the Platform: Begin R&D for next-gen tech like autonomous trucking networks and blockchain.
- Achieve Scaled Profitability: Realize full financial benefit of the lean, AI-driven model, achieving industry-leading profit margins.